Investments with passion for the great outdoors.

Burdock Outdoor Group is an international holding company deeply rooted in the hunting, fishing, and outdoor industry.

Our vision is clear - to be the leading force in the business. We achieve this by partnering with and investing in brands that share our commitment to quality, innovation, and community. Together, we elevate the outdoor experience for all.

Retail

Brands

Media

Stronger together

“We aim to revitalize the industry and continue to contribute to outstanding hunting, fishing and outdoor experiences”

Lars Martinsson,
co-founder of Burdock Outdoor Group

Quality equipment, experience & focus on product innovation helps us and our partners grow.

Instants from our partner community

Latest news

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Acquisition of Jaktia Jönköping

”Opportunity to become a world-class hunting and shooting arena”

Jaktia opens new stores in Langeskov on Funen and Jyllinge on Zealand.

Sie-Hunting in Langeskov, currently owned by Pierre Ulrichsen, will become part of Jaktia as of 1/1 2024. Sie-Hunting is centrally located in the middle of the country with a 300m2 shop right next to the motorway on Funen. Jaktia Langeskov is only one of Pierre's Jaktia stores.

The owners of Jaktia and Interjakt join forces to form the Burdock Outdoor Group.

Jaktia and Interjakt, two renowned names in the industry, are thrilled to announce their merger, resulting in the birth of the Burdock Outdoor Group. This strategic alliance signifies the union of capabilities, expertise, and shared values, creating a powerhouse dedicated to delivering unparalleled outdoor experiences.